Jim Beam® and the Cadillac Formula 1® Team are bringing their global partnership to Singapore, marking a new chapter in the relationship between two American icons. Jim Beam, the world’s No. 1 bourbon, is the Cadillac Formula 1® Team’s Official Spirits Partner, bringing together Jim Beam’s 230-year legacy of bourbon-making with Cadillac’s bold ambition on the global racing stage. Beyond the racetrack, the partnership is built around a shared belief in bringing people together and welcoming new audiences to the race weekend. Through immersive fan experiences, cultural moments and responsible enjoyment, Jim Beam and the Cadillac Formula 1® Team will bring the spirit of American racing and bourbon to fans in Singapore and around the world. A partnership with history in the driver’s seat The connection between Jim Beam and Cadillac dates back almost 90 years, when Jim Beam founder Colonel James B. Beam drove home each night with a mason jar containing the family’s proprietary yeast in his ...
GLENFIDDICH AND ASTON MARTIN FORMULA ONE™ TEAM UNVEIL LIMITED-EDITION SINGLE MALT BUILT ON PRECISION, BALANCE AND THE PURSUIT OF GOING BEYOND
Marking the second year of partnership, Glenfiddich and Aston Martin Formula One™ Team unveil limited-edition single malt: the Glenfiddich & Aston Martin Formula One™ Team 16-Year-Old Limited-Edition Release No.2. Inspired by Glenfiddich Malt Master, Brian Kinsman and Aston Martin Formula One™ Team Managing Technical Partner, Adrian Newey, the release is shaped by a shared belief that exceptional performance is defined not only by what can be seen, but by the invisible detail working beneath the surface. Brian Kinsman designs a whisky that will not be ready for years; Adrian Newey shapes airflow around a car that does not yet exist. Different crafts, different materials, yet the same mindset: an instinct for what lies ahead, and a discipline built on precision, curiosity and foresight. It is this shared pursuit that sits at the heart of the collaboration, two brands committed to going beyond the expected through mastery of the unseen. As the world’s most awar...