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JIM BEAM® AND CADILLAC FORMULA 1® TEAM BRING THEIR AMERICAN LEGACY TO MALAYSIA

Jim Beam® and the Cadillac Formula 1® Team are bringing their global partnership to Singapore, marking a new chapter in the relationship between two American icons.






Jim Beam, the world’s No. 1 bourbon, is the Cadillac Formula 1® Team’s Official Spirits Partner, bringing together Jim Beam’s 230-year legacy of bourbon-making with Cadillac’s bold ambition on the global racing stage.


Beyond the racetrack, the partnership is built around a shared belief in bringing people together and welcoming new audiences to the race weekend. Through immersive fan experiences, cultural moments and responsible enjoyment, Jim Beam and the Cadillac Formula 1® Team will bring the spirit of American racing and bourbon to fans in Singapore and around the world.



A partnership with history in the driver’s seat


The connection between Jim Beam and Cadillac dates back almost 90 years, when Jim Beam founder Colonel James B. Beam drove home each night with a mason jar containing the family’s proprietary yeast in his Cadillac. Today, that connection takes on a new form through their partnership in motorsport, bringing together two American originals united by craftsmanship, performance and precision. 



Motorsport is measured in milliseconds, while bourbon is shaped over generations. Two American originals, one shared belief: that the best moments are best enjoyed together. 


From the track to the city

In Malaysia, the partnership comes to life through The Other Pit Stop: a Jim Beam experience inspired by the moments that happen beyond the track.

While a traditional pit stop is about speed, precision and performance, The Other Pit Stop is about slowing down, connecting and enjoying the moment together.

At the heart of the experience is the Jim Beam Highball, bringing together Jim Beam’s bourbon heritage and the easy-going ritual of enjoying a drink with good company.


Also featured is the Jim Beam Cadillac Formula 1® Team Limited Edition Bottle, a special release created to celebrate the partnership. The design brings Jim Beam’s iconic bourbon identity together with visual elements inspired by Cadillac and the world of racing, giving the classic bottle a distinct motorsport expression.

Fans experienced the race spirit at the Souled Out KL on 3 and 4 October, with race-day viewing, food, music, race-inspired games and activities throughout the experience.

Designed as The Other Pit Stop during race week, the experience brings the energy of racing off the track and into the heart of Kuala Lumpur. Fans can settle in for the race-day atmosphere with Jim Beam Highballs, food, music and race-inspired games and activities.

At the center of the experience is the Jim Beam Highball, with four flavor variations (Jim Beam White, Apple, Honey and Black Cherry) available alongside a DIY Highball Cart where guests can create their own serve. 

Bringing together racing, music, drinks and shared experiences, the Jim Beam Highball Pop-Up Bar reflects Jim Beam’s long-standing belief that some of life’s best moments happen when people come together.

Availability and Pricing

Bottled at 40% ABV, the Jim Beam Cadillac Formula 1® Team Limited Edition Bottle is available at all Jaya Grocers outlets at a retail price of RM189.90, inclusive of GST. 


The limited-edition bottle is also available for purchase at Jaya Grocer outlets and selected bars and pubs, while stocks last.



 To learn more about Jim Beam and Cadillac F1 Racing, visit www.jimbeam.com or follow @jimbeamofficial on Instagram @cadillacf1


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