Jim Beam® and the Cadillac Formula 1® Team are bringing their global partnership to Singapore, marking a new chapter in the relationship between two American icons. Jim Beam, the world’s No. 1 bourbon, is the Cadillac Formula 1® Team’s Official Spirits Partner, bringing together Jim Beam’s 230-year legacy of bourbon-making with Cadillac’s bold ambition on the global racing stage. Beyond the racetrack, the partnership is built around a shared belief in bringing people together and welcoming new audiences to the race weekend. Through immersive fan experiences, cultural moments and responsible enjoyment, Jim Beam and the Cadillac Formula 1® Team will bring the spirit of American racing and bourbon to fans in Singapore and around the world. A partnership with history in the driver’s seat The connection between Jim Beam and Cadillac dates back almost 90 years, when Jim Beam founder Colonel James B. Beam drove home each night with a mason jar containing the family’s proprietary yeast in his ...